Author: Kim Dawson

February 15, 2019 Kim Dawson

You need to stand out on Google if you want your business to get noticed online. Find out the business strategy behind being SEO-friendly. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her…

February 7, 2019 Kim Dawson

As business owners, the issue of lead generation and client acquisition is always on our minds. Sure, we have a few steady clients generating revenue for the business, but in order to keep growing the business, we have to expand and diversify our client base. The question then becomes: How can we get more leads?…

January 30, 2019 Kim Dawson

When service-based business owners want to grow but they’ve maxed out the amount of time they can spend on their businesses, they look to scale their business. One way to do that is to build an app that offers a perk for their client base–or saves the business owner time or money. This week on…

January 23, 2019 Kim Dawson

The word scalability gets thrown around a lot in the online world, and for many business owners it’s a scary term. It sounds like growing a million-dollar business, which isn’t always the case. If you’re a solopreneur, you may be wondering if you even need to know how to scale your business. Many small business…

January 14, 2019 Kim Dawson

Is writing a book on your 2019 bucket list? A lot of small business owners are using books to help market their businesses. It’s a great product to use as proof that you know your stuff and to use as a back-table sale at the end of an in-person speaking gig. But it’s a much…

January 8, 2019 Kim Dawson

As a business owner, you know you need to market your business. But as a solopreneur, it feels like just one more thing you have to do in order to stay afloat. When business is good, there’s not a lot of time for marketing; when business is slow, there’s little motivation for marketing. It’s really…

December 5, 2018 Kim Dawson

One of the (many) great things about being a business owner is that you get to name your salary. Not in the “I want to make $1 million right out of the gate” way, but you really do get to own your salary. But it’s a tough place to get to, especially if you’ve never…

August 23, 2018 Kim Dawson

Passion… drive… a desire to fill a need.  Wanting to be your own boss, freedom to be creative, and a natural instinct towards entrepreneurship. Cash flow projections, business plans, and financing. All things needed to start, run, and grow a successful business. But no matter how much of a fire you may have in your belly, or how…

February 15, 2018 Kim Dawson

You have tons of ideas in your head but aren’t quite sure how to get them done. Are they the right things to do in your business? Are they going to get you the results you need? Not every action will get you results, and often your actions can get clouded by other things. Before…

November 6, 2017 Kim Dawson

If you are anything like me, you are feeling completely overwhelmed with all the information on social media.  Thousands of people tweeting, posting, sharing, it’s just too much.  I recently read that the average person spends 27 hours a month in Facebook.  Just that statistic alone makes me want to close my account and get others to…