Author: Abby Herman

September 26, 2018

“Niche down” is advice a lot of business coaches give their clients as a way to find more clients and build a solid business. It’s also advice that scares a lot of business owners. By definition, to “niche” is to identify a specialized area to focus on–a very specific segment of their industry. This smaller…

September 11, 2018

No matter what industry you’re in, it’s likely saturated with a lot of people doing something similar to you and probably even calling themselves by the same title. Your job as the expert in your field is to establish your point of differentiation–what makes you different from the other designers, coaches, strategists and consultants out…