March 19, 2019

Many people gravitate toward starting a service-based business because they tend to be easier to start. You don’t need as much capital, there’s not as much risk involved and they’re less expensive to run. But service-based businesses often trade time for money, especially if you’re charging an hourly rate. Time is finite. There’s an end…

March 12, 2019

Do you struggle saying “no” in your business? Whether it’s saying no to potential clients you don’t want to work with, or so-called “opportunities” that are more hassle than they’re worth, learn four effective strategies for saying “no”, and start saying “yes” to spending your time and business efforts, how you see fit. Be sure…

March 7, 2019

Are you feeling overwhelmed by marketing your business in what appears to be a saturated market? Do you feel unnoticed in the world of social media and unclear about how people can find you? Solopreneurs and local business owners often feel like there’s too much competition to get the attention and visibility they need to…

March 4, 2019

As a business strategist, I know the importance of having a strategy in business. But many people confuse business strategy, or having a strategic plan, with a business plan. But really, they’re not the same thing at all. A business plan is something you write when you’re first starting out in your business. You create…

February 26, 2019

Let’s face it, marketing is the Achilles heel for most of us solopreneurs, who would rather spend our time doing pretty much anything else in our business. Marketing can feel stressful, confusing, and can often seem like a lot of work for very little ROI. In fact, I would dare say that most small business…

February 15, 2019

You need to stand out on Google if you want your business to get noticed online. Find out the business strategy behind being SEO-friendly. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her…

February 7, 2019

As business owners, the issue of lead generation and client acquisition is always on our minds. Sure, we have a few steady clients generating revenue for the business, but in order to keep growing the business, we have to expand and diversify our client base. The question then becomes: How can we get more leads?…

January 30, 2019

When service-based business owners want to grow but they’ve maxed out the amount of time they can spend on their businesses, they look to scale their business. One way to do that is to build an app that offers a perk for their client base–or saves the business owner time or money. This week on…

January 23, 2019

The word scalability gets thrown around a lot in the online world, and for many business owners it’s a scary term. It sounds like growing a million-dollar business, which isn’t always the case. If you’re a solopreneur, you may be wondering if you even need to know how to scale your business. Many small business…