February 26, 2019 Kim Dawson

Let’s face it, marketing is the Achilles heel for most of us solopreneurs, who would rather spend our time doing pretty much anything else in our business. Marketing can feel stressful, confusing, and can often seem like a lot of work for very little ROI. In fact, I would dare say that most small business…

February 15, 2019 Kim Dawson

You need to stand out on Google if you want your business to get noticed online. Find out the business strategy behind being SEO-friendly. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her…

February 7, 2019 Kim Dawson

As business owners, the issue of lead generation and client acquisition is always on our minds. Sure, we have a few steady clients generating revenue for the business, but in order to keep growing the business, we have to expand and diversify our client base. The question then becomes: How can we get more leads?…

January 30, 2019 Kim Dawson

When service-based business owners want to grow but they’ve maxed out the amount of time they can spend on their businesses, they look to scale their business. One way to do that is to build an app that offers a perk for their client base–or saves the business owner time or money. This week on…

January 23, 2019 Kim Dawson

The word scalability gets thrown around a lot in the online world, and for many business owners it’s a scary term. It sounds like growing a million-dollar business, which isn’t always the case. If you’re a solopreneur, you may be wondering if you even need to know how to scale your business. Many small business…

January 14, 2019 Kim Dawson

Is writing a book on your 2019 bucket list? A lot of small business owners are using books to help market their businesses. It’s a great product to use as proof that you know your stuff and to use as a back-table sale at the end of an in-person speaking gig. But it’s a much…

January 8, 2019 Kim Dawson

As a business owner, you know you need to market your business. But as a solopreneur, it feels like just one more thing you have to do in order to stay afloat. When business is good, there’s not a lot of time for marketing; when business is slow, there’s little motivation for marketing. It’s really…

December 26, 2018 Abby Herman

Pricing. It’s one of the most-talked about topics in small business. You don’t want to charge too much, for fear that you’ll scare prospective clients away. You don’t want to charge too little because you won’t be profitable. It’s time to take the emotion and stress away from pricing and to start thinking about it…

December 12, 2018 Abby Herman

 Workflows and scaling go hand-in-hand, and scaling a service-based business requires that those workflows be easy to follow and easily repeatable. And with them, you can easily scale your service-based business. On this week’s episode of The Sassy Strategist, Rhonda Melogy, productivity consultant of Business Plan of Action is sharing some behind-the-scenes of what…

December 5, 2018 Kim Dawson

One of the (many) great things about being a business owner is that you get to name your salary. Not in the “I want to make $1 million right out of the gate” way, but you really do get to own your salary. But it’s a tough place to get to, especially if you’ve never…