Category: Business Strategy

July 30, 2019 Kim Dawson

Does this sound like you? You’ve got client information located in multiple documents and spreadsheets. You’re sending PDFs through email and asking for handwritten signatures. You’re losing business because you aren’t following up with your leads. You know you need better software, systems, and automations in place, but you don’t even know where to begin….

June 7, 2019 Kim Dawson

You’ve heard that personal brands are the way to go if you want to build a thriving online business. But what does that even mean? And how do you present that personal brand online if you’re introverted and reluctant to put yourself out there? In this episode of The Sassy Strategist, brand photographer Melissa Henry…

April 10, 2019 Kim Dawson

  Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy–not from logos and brands. In this episode of The Sassy Strategist, I’m talking to Abby…

March 19, 2019 Kim Dawson

Many people gravitate toward starting a service-based business because they tend to be easier to start. You don’t need as much capital, there’s not as much risk involved and they’re less expensive to run. But service-based businesses often trade time for money, especially if you’re charging an hourly rate. Time is finite. There’s an end…

March 7, 2019 Kim Dawson

Are you feeling overwhelmed by marketing your business in what appears to be a saturated market? Do you feel unnoticed in the world of social media and unclear about how people can find you? Solopreneurs and local business owners often feel like there’s too much competition to get the attention and visibility they need to…

March 4, 2019 Kim Dawson

As a business strategist, I know the importance of having a strategy in business. But many people confuse business strategy, or having a strategic plan, with a business plan. But really, they’re not the same thing at all. A business plan is something you write when you’re first starting out in your business. You create…

February 26, 2019 Kim Dawson

Let’s face it, marketing is the Achilles heel for most of us solopreneurs, who would rather spend our time doing pretty much anything else in our business. Marketing can feel stressful, confusing, and can often seem like a lot of work for very little ROI. In fact, I would dare say that most small business…

February 15, 2019 Kim Dawson

You need to stand out on Google if you want your business to get noticed online. Find out the business strategy behind being SEO-friendly. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her…

February 7, 2019 Kim Dawson

As business owners, the issue of lead generation and client acquisition is always on our minds. Sure, we have a few steady clients generating revenue for the business, but in order to keep growing the business, we have to expand and diversify our client base. The question then becomes: How can we get more leads?…