Category: Marketing

June 7, 2019 Kim Dawson

You’ve heard that personal brands are the way to go if you want to build a thriving online business. But what does that even mean? And how do you present that personal brand online if you’re introverted and reluctant to put yourself out there? In this episode of The Sassy Strategist, brand photographer Melissa Henry…

April 10, 2019 Kim Dawson

  Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy–not from logos and brands. In this episode of The Sassy Strategist, I’m talking to Abby…

March 7, 2019 Kim Dawson

Are you feeling overwhelmed by marketing your business in what appears to be a saturated market? Do you feel unnoticed in the world of social media and unclear about how people can find you? Solopreneurs and local business owners often feel like there’s too much competition to get the attention and visibility they need to…

February 26, 2019 Kim Dawson

Let’s face it, marketing is the Achilles heel for most of us solopreneurs, who would rather spend our time doing pretty much anything else in our business. Marketing can feel stressful, confusing, and can often seem like a lot of work for very little ROI. In fact, I would dare say that most small business…

February 15, 2019 Kim Dawson

You need to stand out on Google if you want your business to get noticed online. Find out the business strategy behind being SEO-friendly. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her…

February 7, 2019 Kim Dawson

As business owners, the issue of lead generation and client acquisition is always on our minds. Sure, we have a few steady clients generating revenue for the business, but in order to keep growing the business, we have to expand and diversify our client base. The question then becomes: How can we get more leads?…

January 8, 2019 Kim Dawson

As a business owner, you know you need to market your business. But as a solopreneur, it feels like just one more thing you have to do in order to stay afloat. When business is good, there’s not a lot of time for marketing; when business is slow, there’s little motivation for marketing. It’s really…

September 18, 2018 Pat Osborne

Before we dive in, I want to note that we’re updating and refreshing The Sassy Strategist as we head into the fourth season. No longer are we simply listening to business owners’ stories. Instead, we’re diving deep into specific topics to provide you value and education with every episode. Expect insights, strategies and helpful tips…

November 6, 2017 Kim Dawson

If you are anything like me, you are feeling completely overwhelmed with all the information on social media.  Thousands of people tweeting, posting, sharing, it’s just too much.  I recently read that the average person spends 27 hours a month in Facebook.  Just that statistic alone makes me want to close my account and get others to…