Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy–not from logos and brands.
In this episode of The Sassy Strategist, I’m talking to Abby Herman of Write Solutions about relationship marketing and how to put yourself out there in a way that feels good to you–and helps you grow your business.
You need to put yourself out there, even if you’re an introvert. It’s not as difficult as you think and could be as simple as switching up your profile picture on your social media accounts and responding to people via direct message on Instagram.
“The more you reach out to people and interact with them, the more you’re going to grow your business.” – Abby Herman
Marketing yourself is a huge part of your job as a business owner, and that goes far beyond creating content. Whether you’re struggling with business growth or not, this episode will help you with how to take the next steps to grow relationships so you can thrive in business.
Key Points to Ponder
- Content, SEO and referrals will only get you so far.
- People buy from people, not from logos and brands.
- No matter what you’re sharing online, you can always make a shift if you find that people aren’t responding to your content.
- People struggle with starting the relationship in the first place because it feels uncomfortable.
Mentioned in this episode
About Abby Herman
Abby Herman is owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start. You can connect with her on Instagram, Facebook and LinkedIn.
Find out more about Abby’s program, Connect. Build. Succeed. Relationship Marketing in the Digital Age.
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