Market Your Online B2C Business with Emily Johnson

April 11, 2016 Pat Osborne

Emily Johnson is one of the founders of Tutorlist, a platform for experienced K-12 tutors to start, build, and manage a business. Previously she led enterprise products at LearnVest, a fintech startup sold to Northwestern Mutual in 2015, and was the third employee at AppNexus, an adtech company last valued at $1.2 billion. She has a BA in Geology from Princeton.

In this episode, we focus on marketing strategies and revenue. Some highlights include:

* Building a membership-based revenue model, including how to use a “free-mium” model, along with a paid model

* Lead generation

* The marketing challenges Tutorlist faced and how they overcame them

* The vetting process for choosing tutors

* Event planning as a part of marketing strategy

* The importance of not discounting traditional marketing methods (and when your business should consider using them)

* Why you should consider a revenue model that’s different from your competitors

* A lively discussion on running your business vs. being an expert

* Choosing the ideal partners

* Marketing recommendations for a B2C business model

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