How to Use SEO Marketing in Your Business Strategy

February 15, 2019 Kim Dawson

You need to stand out on Google if you want your business to get noticed online. Find out the business strategy behind being SEO-friendly. You need search engine optimization (SEO) so that Google can find you.

I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her insight into why SEO doesn’t need to be that confusing, overwhelming beast so many of us think it is. Like any other part of our business, we need to be strategic about how we think about our content so you can get the ROI you want out of your website.

“Put a megaphone up to your website so the content you have and the content you’re writing goes further, faster.” – Meg Clarke

In this episode, we talk about where to begin if you’re just starting out with SEO, why SEO is so important even when most of your business comes from referrals, the kind of content you need on your site and some easy fixes you can make to make your website more Google-friendly today.

About Meg Clarke

Meg is an SEO expert and the owner and founder of Clapping Dog Media. She focuses on creating functional websites using keyword analytics, site simplicity and her own personal experience to help her clients run successful online businesses. In addition, Meg specializes in communication, ensuring her customers learn and understand the SEO strategies with which she provides them so they leave Clapping Dog’s services feeling empowered in their businesses. Follow her on Instagram and YouTube.

Key Points to Ponder

  • Know what you want to be known for so you can be more strategic with your content.
  • You need the right balance on your About page so Google will pay attention.
  • Google has the biggest pool of potential clients, hands-down.
  • Google Analytics are important but there are only a few key things you should be tracking as the business owner.

Special Offer!

As mentioned in the show, Meg offers a VIP SEO Sesh which is a 90-minute call where she will help you figure out how people are currently finding you online, and how you can identify better ways of ranking higher and being found by your target audience. For listeners of the Sassy Strategist Podcast, she is offering $100 off the usual price for a VIP session.

    Use “Redeem Code”: sassystrategist.

I have personally had one of these sessions with Meg and it was amazing! Super helpful – Don’t miss out!


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