Tag: Marketing

March 7, 2019 Kim Dawson

Are you feeling overwhelmed by marketing your business in what appears to be a saturated market? Do you feel unnoticed in the world of social media and unclear about how people can find you? Solopreneurs and local business owners often feel like there’s too much competition to get the attention and visibility they need to…

February 26, 2019 Kim Dawson

Let’s face it, marketing is the Achilles heel for most of us solopreneurs, who would rather spend our time doing pretty much anything else in our business. Marketing can feel stressful, confusing, and can often seem like a lot of work for very little ROI. In fact, I would dare say that most small business…

February 15, 2019 Kim Dawson

You need to stand out on Google if you want your business to get noticed online. Find out the business strategy behind being SEO-friendly. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her…

February 7, 2019 Kim Dawson

As business owners, the issue of lead generation and client acquisition is always on our minds. Sure, we have a few steady clients generating revenue for the business, but in order to keep growing the business, we have to expand and diversify our client base. The question then becomes: How can we get more leads?…

January 8, 2019 Kim Dawson

As a business owner, you know you need to market your business. But as a solopreneur, it feels like just one more thing you have to do in order to stay afloat. When business is good, there’s not a lot of time for marketing; when business is slow, there’s little motivation for marketing. It’s really…

September 18, 2018 Pat Osborne

Before we dive in, I want to note that we’re updating and refreshing The Sassy Strategist as we head into the fourth season. No longer are we simply listening to business owners’ stories. Instead, we’re diving deep into specific topics to provide you value and education with every episode. Expect insights, strategies and helpful tips…

September 11, 2018 Abby Herman

No matter what industry you’re in, it’s likely saturated with a lot of people doing something similar to you and probably even calling themselves by the same title. Your job as the expert in your field is to establish your point of differentiation–what makes you different from the other designers, coaches, strategists and consultants out…

May 11, 2018 Pat Osborne

Kim Dawson interviews Jessica Jade, Founder and Artisan of SunKiss Organics where they discuss marketing strategies to help you sell your artisan or craft products. If you’re looking to get started with launching a business from your handmade products, and need guidance on how to go from idea to market, then don’t miss this interview….

April 11, 2018 Pat Osborne

  Kim Dawson interviews Jackelyn Dacanay, the Founder & Creative Director of THE ART OF FATE, where they discuss how to build a lifestyle brand online. Jackelyn shares her experience of launching and building her mission-driven company, which includes her approach to marketing, branding, revenue generation, bootstrapping and much more. If you are trying to…

March 14, 2018 Pat Osborne

Julie Starr, Nutritionist and Owner of Starr Yoga Studios, shares her journey from nutritionist to yoga studio owner, and now to creating her own product line. In this interview we discuss: How to thrive in a highly competitive and everchanging industry How to embrace change in order to grow your business What she recommends as…