KIM DAWSON, BUSINESS STRATEGIST
The Sassy Strategist Podcast
For entrepreneurs and small business owners needing more than just inspiration, The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits and long-term success. If you offer creative, professional, or consumer services, this podcast is for you. Kim Dawson interviews subject matter experts to bring you effective strategies in marketing, sales, revenue generation, branding, hiring, scaling, operations, business planning, development, and growth.
Or catch up on some of our past episodes below!
July 31, 2019 with Jaime Slutzky
Does this sound like you? You’ve got client information located in multiple documents and spreadsheets. You’re sending PDFs through email and asking for handwritten signatures. You’re losing business because you aren’t following up with your leads. You know you need better software, systems, and automations in place, but you don’t even know where to begin.
In this episode of The Sassy Strategist, Tech Strategist and Virtual CTO, Jaime Slutzky shares with us her strategies for simplifying your tech, and setting up systems and automations that work specifically for your business needs. If you’ve thought about launching an online course, creating a membership platform, or you simply want to automate lead generation and your sales process, then don’t miss this episode!
July 16, 2019 with Kris Ward
Business owners often talk about time management, but few think they have the time to implement a system that works, or even know where to begin. What we do know is we are stressed, have never-ending to-do lists, and have trouble focusing on what needs to get done in order to achieve our goals.
In this episode of The Sassy Strategist Podcast, Founder of Win The Hour, Win The Day, Kris Ward and I talk about how you can be more productive in your business, with less time and stress by learning how to use time blocking. We also discuss why To-Do lists don’t work, and can actually keep you from achieving your goals.
June 20, 2019 with Moira Thompson & Natalie Pinney of Whim Events
Do you work in a highly competitive industry and need to figure out how to stand out from your competition and have plenty of clients? Do you know how to be successful by sticking to your niche, and saying “no” to clients who are all wrong for you?
In this episode of The Sassy Strategist, Moira Thompson & Natalie Pinney of Whim Events share with us how they created a niche, boosted sales, and became a leader in their industry. We talk about how taking risks and being honest about who you really want to work with, as well as differentiating yourself from the competition, helped them build a high-end, luxury wedding planning, floral and design company, winning Boston Magazine’s “Best of Boston” for Best Wedding & Event Planner in 2018.
June 6, 2019 with Melissa Henry
You’ve heard that personal brands are the way to go if you want to build a thriving online business. But what does that even mean? And how do you present that personal brand online if you’re introverted and reluctant to put yourself out there?
In this episode of The Sassy Strategist, brand photographer Melissa Henry shares with us the ins and outs of creating a personal brand that stands out. We talk about how to present yourself online, when (if ever) to use stock photography and whether a highly curated Instagram feed is even worth it.
April 10, 2019 with Abby Herman
Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy--not from logos and brands.
In this episode of The Sassy Strategist, I’m talking to Abby Herman of Write Solutions about relationship marketing and how to put yourself out there in a way that feels good to you--and helps you grow your business.
March 12, 2019 with Kim Dawson
Do you struggle saying "no" in your business? Whether it's saying no to potential clients you don't want to work with, or so-called "opportunities" that are more hassle than they're worth, learn four effective strategies for saying "no", and start saying "yes" to spending your time and business efforts how you see fit.
Be sure to listen in if you're feeling overwhelmed and stressed about your schedule, about working with clients whom you don't really want to work with, or if you simply need practical strategies and techniques for saying "no" to anything that doesn't align with your business vision, or help you achieve your goals.
February 14, 2019 with Meg Clarke
You need to stand out on Google if you want your business to get noticed online. Find out the business strategy behind being SEO-friendly. You need search engine optimization (SEO) so that Google can find you.
I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her insight into why SEO doesn’t need to be that confusing, overwhelming beast so many of us think it is. Like any other part of our business, we need to be strategic about how we think about our content so you can get the ROI you want out of your website.
January 30, 2019 with Tim Bornholdt
When service-based business owners want to grow but they’ve maxed out the amount of time they can spend on their businesses, they look to scaling. One way to do that is to build an app that offers a perk for their client base--or saves the business owner time or money.
In this episode, we talk about the development process, how to do due diligence before investing, how to market a new app and both the time and financial investment involved in adding a mobile app to your business model. LEARN MORE
January 14, 2019 with Kim Dawson
Is writing a book on your 2019 bucket list? A lot of small business owners are using books to help market their businesses. It’s a great product to use as proof that you know your stuff and to use as a back-table sale at the end of an in-person speaking gig.
But it’s a much bigger project than most business owners know. I learned a lot of lessons throughout the process, which I share with you in today’s episode of The Sassy Strategist podcast. I’ll give you feedback and tips on what to expect as well as my biggest regret. LEARN MORE
December 26, 2018 with Kim Dawson
Pricing. It’s one of the most-talked about topics in small business. You don’t want to charge too much, for fear that you’ll scare prospective clients away. You don’t want to charge too little because you won’t be profitable.
It’s time to take the emotion and stress away from pricing and to start thinking about it from a more strategic place. LEARN MORE
Workflows and scaling go hand-in-hand, and scaling a service-based business requires that those workflows be easy to follow and easily repeatable. And with them, you can easily scale your service-based business.
On this week’s episode of The Sassy Strategist, Rhonda Melogy, productivity consultant of Business Plan of Action is sharing some behind-the-scenes of what it really looks like to scale, including the different stages of scaling in your business and how to get to that last stage. Though not every business will get there, and not every business owner wants that for their business, there is a clear process to go through. LEARN MORE
Hiring can be a stressful event for any business owner, but maybe even more so for small business owners. The business is so small that every hire has to be the perfect fit, or you risk a culture shift in your organization.
Ultimately, you want to prevent problems before they happen. It’s so crucial to know ahead of time the considerations you need to take as you’re hiring. But many times, you don’t discover challenges like personality clashes, talent mis-matches and other issues until after the new team member has started working. LEARN MORE
A lot of us need to delegate and don’t, and when we do we’re not always as effective as we should be. Sometimes it’s the fear of someone not being able to do the task the “right” way (which is actually key for not doing it “your” way). Sometimes it’s not know what you need to delegate in the first place.
Today’s guest is Ashley Cox of SproutHR, and she’s sharing with us the three mistakes people make when delegating. And if you’re on the fence about delegating or are currently delegating but not sure you’re doing it right, you’re going to want to listen in. LEARN MORE
Everyone who’s followed me at all knows that I love to talk about delegation. But before you can delegate anything, you need to have systems in place so your team members know what to do and how to do it. On this episode of The Sassy Strategist, I’m talking to Melissa Morris, a business operations strategist for small business owners. She helps service-based biz owners streamline client management systems so they can effectively scale their businesses. LEARN MORE
Differentiating yourself in your niche and in your industry is critical if you’re going to grow your business strategically and consistently. But so many business owners get stuck in figuring out what makes them different from the next gal.
I get it, which is why in this episode I’m helping you identify: What you need clarity on to make your marketing so much easier. What to ask yourself before you sign up for that networking event or conference or spend time in that Facebook group or social platform. What to ask yourself after you’ve connected with your people. LEARN MORE
Do you love both luxury and eco-friendly products? Would you like to know more about building a business and brand that is luxurious, high-quality, affordable, and friendly to our health and our earth? Then listen to this highly informative interview where Kim Dawson interviews Meryl Marshall, Co-Founder of Hynt Beauty. Learn more about Hynt Beauty and their products at https://hyntbeauty.com/. LEARN MORE
Have you always wondered what it takes to launch a purpose-driven, nonprofit organization? Then listen to this special interview Kim Dawson interviews Amy Dietrich and Jamy Barton, twin sisters who launched 28 Days Project to help women have access to affordable feminine care products. Learn more about their mission and support them at https://www.28daysproject.org/ LEARN MORE
Kim Dawson interviews Jessica Jade, Founder and Artisan of SunKiss Organics where they discuss marketing strategies to help you sell your artisan or craft products. If you're looking to get started with launching a business from your handmade products, and need guidance on how to go from idea to market, then don't miss this interview. LEARN MORE
Kim Dawson interviews Jackelyn Dacanay, the Founder & Creative Director of THE ART OF FATE, where they discuss how to build a lifestyle brand online. Jackelyn shares her experience of launching and building her mission-driven company, which includes her approach to marketing, branding, revenue generation, bootstrapping and much more. If you are trying to build a business online, this interview will give you the tools and tips you need to be successful at it. LEARN MORE
Leah and Sarah are sisters who created SaltyGirl Boutique and SaltyGirl Beauty after Sarah was diagnosed with stage 3, Triple Negative Breast Cancer while 32 weeks pregnant. Combining Leah's expertise as an oncology nurse with Sarah's background working in business, they created a platform for natural, organic, and eco-friendly skin care and beauty products which lead to creating their own product line, SaltyGirl Beauty.
In this episode of the Sassy Strategist Podcast, Kim Dawson interviews Sarah and Leah about how they started their company, what they are doing to grow it, and what lessons they've learned along the way. LEARN MORE
Julie Starr, Nutritionist and Owner of Starr Yoga Studios, shares her journey from nutritionist to yoga studio owner, and now to creating her own product line. In this interview we discuss: How to thrive in a highly competitive and everchanging industry. How to embrace change in order to grow your business. What she recommends as the #1 Key To Success. Advice on how to make your business more scalable. How to build your business without a business background. Advice she has for new wellness professionals starting out in the industry. LEARN MORE
Jamie discusses the process of going from product idea, to manufacturing, and distribution. Learn what to expect going through the process, how to adapt to changes, get funding, and find the right team to help you launch your product. Jamie shares personal details of her journey from stylist to entrepreneur. If you're thinking about launching a product, or simply want to know more about scaling your service-based business, don't miss this episode of the Sassy Strategist Podcast! LEARN MORE
Join me and Angela Lussier, CEO & Founder of the Speaker Sisterhood as we discuss finding your voice through public speaking, and creating a successful business by being open-minded to possibilities. Angela discusses how she started with one speaking club, and within just one year, has grown to 16 clubs! Angela is taking the Speaker Sisterhood worldwide with one of her latest clubs in New Zealand. LEARN MORE
Learn how to grow your business (and be happier!) by protecting your most valuable business asset: TIME. In this episode of The Sassy Strategist Podcast, Kim Dawson (@sassystrategist), Business Strategist, shares her tips, tricks, and sassy opinions on how to say "NO!" to time wasters disguised as opportunities, how to get paid what you're worth, and how to re-think your approach to business growth. LEARN MORE
Do you have a product idea but you don’t know where to begin? How do you find a manufacturer, get funding, and sell your product in retail stores?
In this episode of The Sassy Strategist, Kim Dawson interviews Rachel Jackson, the CEO and Founder of Rachel’s Remedy. We discuss: What are the steps to create and launch a product? Where to find the money you need? What is the process for finding the right manufacturer? How do you get your products on the shelves of national retail stores? Should you hire an agent? And MUCH MORE! LEARN MORE
Christie Nicholson is an award-winning science journalist and co-founder of the publishing startup, Publet. She is a contributing editor at Scientific American and CBS. She has been an on-air contributor for the Discovery Channel, the Science Channel, and produced/hosted Scientific American's podcast, 60-Second Science, reaching an audience of 1.5M. LEARN MORE
Many new entrepreneurs, and even some who've been in business a little while, can have trouble maximizing revenue opportunities. It's too easy to charge too little for your products and/or services, or worse, not charge at all.
In this episode of the Sassy Strategist, Kim Dawson, Business Strategist and Startup Advisor, discusses how to discover untapped revenue in your business. Kim shares advice on how to analyze your business to ensure you are turning a profit on the value you provide by looking beyond costs involved or the time you put into your business. LEARN MORE
Emily Johnson is one of the founders of Tutorlist, a platform for experienced K-12 tutors to start, build, and manage a business. Previously she led enterprise products at LearnVest, a fintech startup sold to Northwestern Mutual in 2015, and was the third employee at AppNexus, an adtech company last valued at $1.2 billion. She has a BA in Geology from Princeton. In this episode, we focus on marketing strategies and revenue. LEARN MORE
Tamra Johnson is a Partner and Cofounder of 79 Studios, building a platform for seed stage investing, advising, and partnership for inspirational female entrepreneurs. In this episode of the Sassy Strategist, Tamra discusses: The typical paths to getting funding and when to seek funding. LEARN MORE
In this episode of The Sassy Strategist Podcast, Kim Dawson interviews Mansi Singhal, Co-Founder of qplum, an online wealth management service. At qplum, Mansi is leading a team of 20+ engineers to package quantitative portfolio management solutions into a tangible online platform. She has over 10 years of experience in portfolio management. She was a portfolio manager at Brevan Howard in 2014. Prior to that, LEARN MORE
In this very informative interview, Donna shares her story of how she built her company by helping people. As a Social Visibility Expert, Donna discusses strategies for maximizing social media platforms including the importance of optimizing your website, using Facebook Groups, and embracing new social technologies such as Facebook Live, Periscope, & Blab, and LEARN MORE