Are you the type of person with all the ideas? It’s like you have an idea fountain in your brain that keeps ideas pouring forth. But are those ideas working for you?
If you’re a business owner, chances are you’re great at coming up with ideas. It’s what you do. You have five amazing ideas in the shower, and another five as you’re drinking your first cup of coffee for the day. By the end of the day, your brain is practically bursting with ideas, each better than the last. After all, it was because of a brilliant idea you that you created your business in the first place.
Yet somehow, time is passing you by, and your business doesn’t seem to be moving forward. It’s stagnant, and it seems like none of your ideas are bearing fruit to take your business to the next level. What’s going on?
The truth is, having a great idea is only the start. Consider this: Of all your great ideas, how many have you actually seen through to the end? And who do you need in your business to help your ideas come to life?
What are you lacking in your business?
It’s easy to get caught up in the excitement of each new idea as it comes to you. Unfortunately, this Shiny Object Syndrome means you can lose focus, fail to come up with a plan, or drop the project before seeing the project through to completion. Without a focused plan and carefully detailed steps to achieve an objective, it’s easy for the idea to fall by the wayside and never realize its full potential.
As a business owner, your business is your baby, and something you’re passionate about. While this is ordinarily a great thing, being so invested in the business means that it can be difficult for you to see your idea for what it really is. Feasibility, cost, profitability and ease of implementation are just a few factors to consider when assessing ideas for potential. However, it may be almost impossible for you to do it on your own without being influenced by your own biases passions and perspectives.
Getting someone else’s feedback on your ideas may be exactly what you need. A certain kind of personality can help you take your business to the next level by implementing the truly visionary ideas, and bringing you back to reality when the idea is a little over the top. By having someone on your team to give you reality check every now and again, you can be confident that you’ll only be expending valuable resources on ideas that are in alignment with your vision.
How can an integrator help?
An integrator is a rare find in the business world; she is excellent at managing, organizing and executing, all while maintaining the delicate harmony within the organization. A truly great integrator acts as a counterbalance against you, the idea-machine, to provide the much-needed pragmatism in your business.
Do you need someone in your business to conceptualize plans of action to get from point A to B?
Do you need someone to keep everyone on task and ensure deadlines are being met?
Do you need someone who holds the team accountable, and focuses on getting results?
Yes? You need an integrator.
These integrators typically fulfill the role of chief operating officer (COO), general manager or online business manager (OBM). They keep things running smoothly and the business moving like a well-oiled machine. They can bring many people together to get the work done. And they’re great at calling out the fluff.
What can a do-er do for your business?
Your business may benefit more from hiring a do-er, an implementer rather than an integrator, if you need someone to take care of the grunt work of your business. Whether it’s administrative tasks that take up hours of valuable time, or specific activities that lie outside your skill set and zone of genius, this is where hiring a do-er can be helpful.
Do-ers are great at execution. Once assigned a task and clearly given the guidelines and parameters for the work needed, they have no trouble doing the work you have envisioned for your business. If you have a fantastic idea but nobody to actually do it, your idea will remain just that.
Whether it’s virtual Assistants, web developers, or copywriters, these do-ers are crucial when it comes to breathing life into your ideas.
How to approach hiring
It’s evident that bringing someone else into your business is just what it needs to give it that boost. But it is just as important to hire the right person for you and your business.
Hiring can be an overwhelming task. This is why many small business owners tend to gravitate toward hiring someone they know. Yet, this may be the worst idea yet. Yes, your social network is a treasure trove of talent, but don’t limit yourself to hiring just the people you know, or trying to force a fit with someone who’s obviously not a good fit, just because they’re a nice person. Unfortunately, great businesses are not built on the backs of nice people; they’re built on competence, trustworthiness and effectiveness.
In fact, hiring someone from outside your social circle can be a great asset to your business. Without having to worry about straining your personal relationship outside of work, an outsider can ask the tough questions that it takes to produce the best results in your business.
Suck it up, Boss. It’s tough but that’s your job. You have to invest the time and effort to interview, evaluate and assess as many candidates as you need to find the right fit for the position. Ask for recommendations, check references and even consider offering prospective hires trial projects to prove their value and ascertain their fit with your business. There is no easy way out.
What’s your move?
So, who do you need in your business? An integrator or a do-er? Perhaps you need them both to truly take your business to the next level. One thing is certain: once you make the right decision, you can sit back and watch your ideas come to life and take flight.