How to Decide Who to Hire in your Business

November 7, 2018 Abby Herman

If you’re like the rest of us small business owners, this is what your day at work looks like:

You answer emails. You set up meetings with your clients. You write a pitch for a new prospect. You track down outstanding payments from clients. You make calls to vendors you’re working with. You work on the design for a new logo for a product or course you’re launching. You fix bugs on your website to keep it working smoothly. You do a million other things, apart from and in addition to your client work.

You do so much work in your business. Yet, the bottom line never budges.

It’s frustrating, but the reason is simple. You need help, and it’s time to hire someone.

Why Do You Need to Hire Someone?

Many entrepreneurs start out as a one-woman showa single person taking care of everything in the business. From marketing to bookkeeping, from sales to general maintenance tasks – you’re in charge of it all. Unless you’ve got significant cash lying around to invest in your business or are willing to accept running your business on a loss from the get-go, this is something most entrepreneurs accept as their reality when they’re first starting out.

However, as your business grows, it becomes unsustainable for you to keep up with everything it takes to keep a business running and serve your clients. At some point, something’s got to give. You will need to hire someone to help you keep your business running and growing.

Hiring help may feel like admitting defeat – that you can’t do it on your own. The truth is, no one can. At some point or another, all successful business owners have hired help to grow their businesses.

Bringing on someone to help you in your business can also help improve your bottom line. A new hire is an expense, but it is important to appreciate that this expense can boost your revenue and profits. Tasks that you assign to your new employee, or independent contractor, free up time that you can dedicate to money-making activities for your business.

Re-Evaluate Your Business, Reassess Your Time

As a business owner, it is critical to always assess how you are spending your time. Your specific skill set, expertise and talent are what your clients are seeking out and paying for. Time is limited, and time you spend doing an administrative or lower-level task is time you’re not spending on activities that will grow your business.


Your specific skill set, expertise and talent are what your clients are seeking out and paying for.


Balancing the books is a crucial part of a business, but unless you’re an accountant, that’s not what’s making money for you. Designing a new brand image is fun, but unless you’re a designer, your time is better spent doing something else. Delegate these peripheral tasks and focus on working within your zone of genius.

If, after months or even years of hard work, you’ve reached the point where you’re turning away clients because you have too much work to handle, you definitely need to stop and reconsider your business model. Are there tasks you can assign to someone else to free you up to serve these clients? If the answer is yes, then your next step is clear.

Who to Hire?

Great, you’ve decided you need to hire someone. The next question is, whom? One of the biggest hurdles that paralyze business owners when it comes to hiring is knowing who to hire.

The best way to approach this is to do an assessment of your day or week, and make a list of the tasks you’re performing and the amount of time each task takes. Consider which of these activities you don’t want to do or should not be doing, and who you can hire to do those tasks.

If you’re an expert in your field but the majority of your time is being taken up by administrative tasks, that’s the first person you should look to hire. Even a single hire of an administrative assistant can free up hours of your time to dedicate to working for clients, which is where you’re actually bringing in revenue–more revenue than you’re spending on your new team member.

Business owners sometimes also often feel like they should be taking on “difficult” work because that’s part of their role. Oftentimes, we spend hours of valuable time figuring out how to do something – build a website, create a sales funnel, craft a profit-loss statement – when we could just as easily hire someone else to do it. In fact, spending too much time on something is itself a great indicator that this task is something you need to hire someone else to do.

Sales is another sore point for most businesses. You have a great product or service, but you hate selling to prospects or potential clients. Why not leave that job to someone else who loves doing it and has a proven track record? By hiring someone to take on the sales aspect of your business, it takes the pressure off you to get more clients, and you can focus on serving the clients you have (and the new clients your salesperson will bring on!).

Making the Hire

Congratulations! You’ve decided to hire, and worked out who you need to hire. As a small business owner, here comes the tricky part. You may realize that what you need someone else to do is limited to just a few tasks, or something that could be done in a few hours, or that would require different people with different skill sets to perform.

As the CEO of your business, you need to make the tough call to hire the person who can do most of the tasks you need, or to determine which tasks are most important and hire for that. It may not be the perfect solution, but it is a step in the right direction for your business. An alternative to a full-time employee would be to hire contract or freelance personnel who can complement your business in the areas that you need.

Whichever path you decide to choose, hiring someone in your business is going to help it become more robust and offer a better client experience. Making that hire is definitely going to be a game-changer.

When you’re ready to make that hire, know if you’re hiring an employee or contractor. The video below will help you decide which is best for where you are right now.

And if growth is on your mind, get instant access to my free training, 3 Ways to Build Your Business, below!